• The Fashion Sloth


It's already a tradition every year, like hanging stockings for Xmas listening to Mariah or starting a kamikaze diet 1 week before your holidays hoping you can lose the 7 pounds you gained in the past 7 months (AH! I know you're relating to this sooo much).


The 2020 CEO Agenda elaborated by Global Fashion Agenda is out. Rejoice people!

The CEO agenda is a deep dive insight on the actions fashion houses should take into account to give them guidance and priorities for a more sustainability driven growth. A bit like when Netflix presents you a "must watch" list. Thanks Anna (Anna Wintour, fashion's goddess) these inputs are there to drive an actual change. 

2020 will be about "REDESIGNING FASHION’S BUSINESS MODEL" which is becoming more and more urgent and for sure a huge priority.

It revolves around 8 main topics / priorities divided into 2 groups: core priorities for immediate implementation (AKA "move your ass and do something NOW!) and transformational priorities for fundamental change (AKA "move your ass and do it right after!).

The spotlight across all priorities will be on BIODIVERSITY, that will be a common thread for all actions. It will be highlighted how all actions will affect (or not) biodiversity, how biodiversity and different ecosystems will interact with such changes and how to better use what nature uses without spoiling / exploiting / abusing.

Below a few recap lines on each point with the key takeaways you need to know (so you will have more time to read more articles from TheFashionSloth.com, like for instance this one. You can thank me later.


This is the key to have a 360 degrees bird's eye view on where fashion comes from, increase the understanding of the behind the scenes, detect major issues that can be solved or improved to increase transparency first and problem solving after for the environment and the both social and financial sphere. It's already about time we can see more deeply on how a skirt ends up on a shop mannequin.


It's pretty obvious that climate change has a direct impact on the biodiversity loss we are experiencing and on the deep change of the different ecosystems of the planets. Draughts, floods, hurricanes, fires.. fashion is a huge responsible for greenhouse gas emissions and the ensuing devastating results. From the agriculture to produce the raw materials to the disposal of the final items, if the fashion system does not change, fashion emissions will be increased by 60% by 2030.


The dyeing and finishing of textiles accounts for 17-20% of all industrial water pollution. To make 1 singe t-shirts, 3,000 litres of water are required. I think it's pretty clear why this should be an urgent matter of focus. Good news are that, if companies are not driven to change by a "green spirit" they can at least be motivated by an improvement of their EBITDA (it's finance for very very final profit, what you're left with in the pockets when you pay it all, interests , taxes, depreciations and amortisation) as it's been shown that it has been shown that textile processing mills can cut water use by 11% and energy use by 7%, with a return on investment within nine months.


Hazardous working condition, unhealthy environments, injuries and sometime death... the way is still very long to a fully ethical working conditions for all workers in the fashion industry.


It's very important to keep on understanding more on how materials are made and what's their impact on the biodiversity and the environment. Natural, more regenerated materials can be very water consuming and devastating for nature; synthetic, man-made materials can be less resource consuming but inject a way too high amount of micro plastics around us. I think that here the key is to first of all understand what is what, what it is made from and analyse all the impacts at all the stages of the production to, only afterwards, come up with the best mix possible, maybe implement permaculture concepts to it and, if necessary, cut off completely certain types of fabrics.


Break the "make, wear, dispose" vicious circle. This is THE only key to change things quickly and immediately.


This is strictly link with the battle fashion houses have to engage with local governments to fight against exploitation and /or discrimination (sex, age, etc..). Only fashion houses can promote such a change and deeply audit and control suppliers and the whole production change to ensure this is respected. Let's not forget also that, apart rom the foremost important ethical reason, correctly paid employees are happy, healthy and more productive employees.


How technology and digitalisation can be used smartly to improve the fashion business and in the meantime to reduce energy and material waste. It's very important though to keep an eye on the impact that this will have on the current workforce, especially the more fragile and the poorer to keep the right balance between new jobs created in digital and tech and the traditional ones "killed" by the same.

As main focus of The Fashion Sloth, I am personally very attached to point #6 and think that this is the only way to make a real change in the system. What we need to do right now is to stop creating more and use the resources we have already made by giving them a longer live for a more sustainable economy.

Stay tuned for daily inputs on how to make that happen and be at the top of trends with a zero waste impact. It's pretty awesome, huh? Together we can make it!


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